A giant roulette-like Ferris wheel, themed streets boasting the sights and sounds of Brazil, U.S. and U.K., a 400-foot zip-line that zooms festival-goers across the crowd, a flying DJ booth and more than 100 musical acts on six stages with be part of the RockinRio festival.
These are just a few things to expect from the U.S. debut of Rock In Rio, which will be held over two weekends in May 2015 inside a new 80,000-capacity open-air venue to be built on the Las Vegas Strip.
“It’s like an amusement park with a lot of different attractions,” Rock In Rio CEO Luis Justo tells Billboard. “More than the talent itself, the experience that the crowd has at Rock In Rio is really different.”
MGM, Cirque and Yucaipa will collectively invest $20 million for the construction of a permanent open-air venue, called City of Rock, on 33 acres of land located near the corner of Sahara Ave. Rock In Rio will not have an ownership stake in the new structure, but the festival has a long-term contract to host at least three future editions in the lot. “Rock In Rio is every two years, so we have 2015, 2017 and 2019 guaranteed,” Justo says, declining to reveal financial details about the contract.
Rock in Rio events includes six stages, city-themed streets, food courts, shopping outlets, and other activities. “We had our engineers design all the infrastructure, because we have the experience of premiere and world-class outdoor venues,” Justo says. “It’s all underground cabling, artificial grass, real toilets -- it’s a very premium festival experience.”
Meanwhile, Rock In Rio USA bookers are in the beginning stages of securing talent for the Las Vegas edition. “It will be different lineups,” Justo says. “One weekend will be more pop oriented and the other will be more rock oriented.”
Tickets go on sale January 2015.
Visit http://rockinrio.com/usa/ for more information.