It will make four primary changes to the program this year.
- -By the end of this month, the company is following the strategy of some airline frequent-flyer programs by allowing members to use a combination of loyalty points and cash -- as opposed to points alone -- to redeem reward stays.
- -Hilton Honors members will also be allowed to pool points with as many as nine other friends or family members, a helpful feature for customers booking group stays.-
- Loyalty members who have been in the program's top "Diamond" tier for at least three years will qualify for one year in which they can keep their status even if travel bookings fall below the Diamond level's minimum requirements
- Finally, Hilton Honors members can use points to buy goods from online retailer Amazon.com.